Even the least advanced brand marketing strategy can benefit from leveraging Retargetly's Custom Audience product, to increase performance and drive growth.
We'll break it down, so you can understand and communicate internally how Custom Audiences can change the game for your data driven marketing.
We see more consumers, across more touchpoints, than anyone else in Latin America. That includes digital behaviors, geolocation updates, ad interactions, and more.
Whether you want to target consumers based on where they live or work, where they spend most of their time, or on whether they've visited a competitor's store, we can do it all.
Our team has been building custom Artificial Intelligence and Machine Learning algorithms for years, and we've gotten very good at it.
Our audiences come with a guarantee: they're so good, you'll keep buying them. We don't need to charge setup fees, or monthly minimums.
Although we rely on Artificial Intelligence for our modeling, we still trust good old fashioned human intelligence to work with you on building our your brief, troubleshoot, and optimize.
Using geolocation data in Chile, we built 9 custom audiences for a large retail chain. These were broken down as follows: one group for the brand's stores, and two for its competitors. For each one, we broke it down into three distinct groups: customers who visit stores no more than once a week, between 2 and 3, and more than 4.
Combining digital content behaviors, and apps on device, we broke down consumers in Mexico on a scale of 1 to 10 in terms of how relevant health related topics are for them.
For the launch of a new affordable van in Colombia, our team used digital content and geolocation history to find entrepreneurs that spend most of their day making deliveries in Bogota, Medellin, or Cali.
Based on visits over the last 2 years to rock festivals in Argentina, as well as visits to rock related content online, we built 10 segments for a global streaming platform promoting a new rock music podcast series.
A leading food and beverage brand was launching a new ad campaign across 4 markets in Latin America targeting people that haven't taken a vacation over the last 2 years. We used geolocation data to find people that haven't left their home city over that period.
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