Thanks to a selection of personalized audiences for the brand, they almost doubled the rate of video views in their ads in Brazil.
The company's media agency in Brazil replaced standard audience targeting in Google DV360 with Retargetly Audiences, and immediately saw a jump of 79% in Completion Rate for their video Ads (from just 29% to 52%).
Chosen data Partner: Start.io
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Discover our exciting findings and learn how we are leveraging Topics as an additional signal within our segmentation and optimization model
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Some misconceptions about first party data and how we can use it more efficiently
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Thanks to Retargetly's Platform in conjunction with Havas Converged they could ran a survey that got over 5000 responses in less than a week
