I'd be remiss to start with anything but a heartfelt thank you to all our customers and partners for another terrific year.
I'd be remiss to start with anything but a heartfelt thank you to all our customers and partners for another terrific year. A lot of the things we started together in 2020 have consolidated and matured in 2021, and personally I couldn't be more excited about what's to come.
This past year we've hired 34 talented professionals to join our team across new markets and cities in Argentina, Brazil, Chile, Colombia, Mexico, and Spain. More than half of our current staff of 65 have joined a company that has no offices, and for most of them the first time they've met the people they've been working with for over a year was at our company Summit in Mendoza, Argentina.
So everything we've accomplished this year we managed to do at the same time that we've reinvented ourselves, the way we work, what our culture is, and who we want to be to our customers. A true partner, that is, not a vendor.
Putting 2021 in review, these are some of the things we've accomplished that fill me with tremendous pride and a true sense of gratitude:
And this is just the beginning. We're gearing up for an even brighter 2022, with plans to basically triple our team over the next 12 months by hiring almost 100 people across 7 countries.
We believe in a mixed model in which consumers can access high quality content which is supported primarily by advertising. If the pandemic has taught us anything, it is how important it is that people have ready access to entertainment and quality content to inform their decision making. And this can't be simply a privilege for those that can afford the mountain of subscriptions that would come with it if advertising doesn't become much better than what it is today.
Advertising technology (or ad-tech for short) is the most powerful tool we have to make this a reality. For too long it's been misused and misunderstood. We can't wait to continue driving innovation in this space and our region by making world-class advertising more real for brands, publishers, and consumers alike.
2022 will be the year of ad-tech in Latin America. Will you join us?
Chief Product Officer
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