IDx enables publishers, brands, and users to create a value driven addressable ecosystem in a privacy conscious world.
Finding the right audience across inventory is the most powerful and transformational thing digital can offer. Once cookies are deprecated, this capability will cease to exist. IDx ensures key marketing capabilities in a cookieless world.
Cookies play a core role in allowing you to measure cross site frequency, journeys, and other key performance metric analytics.
Using IDx you can target and retarget users across digital inventories, retaining the capability to show individual users individual messages.
IDx enables you to capture, store, and unify data using an omnichannel identifier. Use your DMP or Retargetly's Consumer Graph to add valuable audience insights to those identifiers.
Google estimates +50% drop in ad revenue after cookies go away. IDx allows you to keep and grow revenue.
10-25% of your inventory is cookieless right now. Use IDx and offer audiences in those inventories today.
Show your inventory inside Publisher Marketplace, the leading audience platform in Latin America.
Your users expect you to safeguard their data; IDx is double encrypted and anchored in user privacy.
More and more publishers, brands, and agencies rely on IDx every day to power their digital advertising.Get started