STARTAPP IS AN AWARD-WINNING MOBILE DATA AND MEDIA COMPANY that uses first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With our data-driven solutions, our partners are able to make informed business decisions in real-time, reach premium global mobile audiences, and optimize ongoing media and data strategies.
1st party data: all data is sourced from their proprietary SDK that sits on over 850,000+ apps, they do not buy any outside data. On the other hand, they supply many other data players, such as Pushspring, Factual, Gravy, Acxiom, Groundtruth, Tapad, Zeotap, Bluekai, Lotame and many more.
Scale: over 1 billion global users
Multitude of signals: Their SDK delivers Total Mobile Insights. It identifies users by apps, location, Bluetooth connectivity, device make and model, cell network, device language, WiFi, cell signal strength, demo and more. All coming from under one roof.
STARTAPP collects and delivers global 1st party SDK device data to brands, agencies and platforms. It is 1st party because their data is collected via their proprietary SDK that sits on over 850,000 apps. They identify users by apps, location, Bluetooth, device make model, carrier, language, demo and more to build comprehensive and enhanced global mobile targeting segments.