Start.io (formerly StartApp) is a mobile marketing and audience platform that is reinventing mobile marketing by leveraging the largest independent app distribution. Start.io’s direct integration with over 500,000 active apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth. Its 500+ driven segments enable agencies and brands to target consumers based on their key mobile device behaviors such as apps ownership, location, device make model, carrier, language, and more. Then they use these behaviors and signals to build intuitive targeting segments.
Scale: over 1 billion global users
1st party data: all data is sourced from their proprietary SDK that sits on over 850,000+ apps, they do not buy any outside data. On the other hand, they supply many other data players, such as Pushspring, Factual, Gravy, Acxiom, Groundtruth, Tapad, Zeotap, Bluekai, Lotame and many more.
Multitude of signals: Their SDK delivers Total Mobile Insights. It identifies users by apps, location, Bluetooth connectivity, device make and model, cell network, device language, WiFi, cell signal strength, demo and more. All coming from under one roof.
Start.io collects and delivers global 1st party SDK device data to brands, agencies and platforms. It is 1st party because their data is collected via their proprietary SDK that sits on over 850,000 apps. They identify users by apps, location, Bluetooth, device make model, carrier, language, demo and more to build comprehensive and enhanced global mobile targeting segments.