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Start.io (formerly StartApp)

Data Partner

Start.io (formerly StartApp) is a mobile marketing and audience platform that is reinventing mobile marketing by leveraging the largest independent app distribution. Start.io’s direct integration with over 500,000 active apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth. Its 500+ driven segments enable agencies and brands to target consumers based on their key mobile device behaviors such as apps ownership, location, device make model, carrier, language, and more. Then they use these behaviors and signals to build intuitive targeting segments.

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Available in

What makes their data unique

Scale: over 1 billion global users

‍1st party data: all data is sourced from their proprietary SDK that sits on over 850,000+ apps, they do not buy any outside data. On the other hand, they supply many other data players, such as Pushspring, Factual, Gravy, Acxiom, Groundtruth, Tapad, Zeotap, Bluekai, Lotame and many more.

Multitude of signals: Their SDK delivers Total Mobile Insights. It identifies users by apps, location, Bluetooth connectivity, device make and model, cell network, device language, WiFi, cell signal strength, demo and more. All coming from under one roof.

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DATA collection methodology

Start.io collects and delivers global 1st party SDK device data to brands, agencies and platforms. It is 1st party because their data is collected via their proprietary SDK that sits on over 850,000 apps. They identify users by apps, location, Bluetooth, device make model, carrier, language, demo and more to build comprehensive and enhanced global mobile targeting segments.

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Audience Segment types

Automotive
Career & Employment
Demographics
Device Ownership
Education
Entertainment
Financial Services
Food
Restaurants
Gamers
Hobbies
News & Current Events
Personalization & Productivity
Shopping
Social Media
Sports
Subscribers
Transportation
Travel

Recommendations from our specialists

Banking: reach users of your competitors and/or your own customers who use apps from other banks.
Telco: Reach users of your competitors and/or your own users who own specific mobile devices to get them to buy a new model.
OTT: Streaming consumption is growing fast and there are users who use services from your competitors. Why not show them available content through your app?
Travel: Whoever has apps installed for: flight bookings, hotel reservations and tourist guides is sure to be a target to whom airlines would like to reach with their campaigns.