This privacy policy is meant to have users informed about our cookie and data collection. We collect this information via cookies or mobile advertising identifiers (such as IDFAS or Google AdIDS) on our website, on partner’s sites or mobile apps that work with Retargetly.
The information collected is always Non Personally Identifiable Information (Non-PII). We collect browsing behavior and other declared data which allows us to personalize your site experience and respond to your personal needs.
Retargetly may also engage in cross-device linking for data collection and ad targeting.

NAI Membership
Retargetly is a NAI (Network Advertising Initiative) member and it adheres to the NAI Code of Conduct.

What are cookies?
A cookie, is a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user’s previous activity. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items in a shopping cart) or to record the user’s browsing activity (including clicking particular button, or recording which pages were visited by the user).

Whats the purpose of using cookies?
We use cookies in order to collect your browsing behavior and be able to:

  1. Personalize your browsing experience.
  2. Retargetly may share or show advertising directly or through 3rd parties in order to target and serve ads based on the users data. This is advertising about products and services that are tailored for you and that may be of your interest. Retargetly may also enrich your data through 3rd party data providers.
  3. Keep track of advertisements we have shown to you.

Retention
We retain Non-PII for no more than six (6) months for advertising purposes for both cookie based and mobile identifier based. Aggregate Non-PII data for reporting may be retained for a longer period. This time frame is refreshed every time we see a cookie or mobile identifier.

How can you OPT Out?
If you would like to opt out from Retargetly please click on opt-out.
(Please note that the opt-out is cookie-based and it will not take effect if you change your browser or device or delete your cookies).

For opting out in mobile devices please review your system privacy controls. For more information visit: https://www.networkadvertising.org/mobile-choice

Contact us

If you have any doubts about this policies or opt-out please reach us out at privacy@retargetly.com