About Us

We are the leading independent full stack data company

Our mission is to make data actionable and a core part of every brand's marketing strategy, by providing world class products and services.

 

2014

Retargetly started as a simple data collection tool, to help publishers track their users and create segmentation to help them sell more targeted advertising at higher CPMs. Since then, we've changed a lot. 

Received our first investment from NXTP Labs, the leading startup accelerator and early stage VC fund in Latin America.

 

2015

Chosen out of thousands of startups worldwide to be a part of Startup Chile and expand our operations across the Andes.

 

2016

Raised our largest round yet from independent angel investors to improve our product and focus on regional sales.

Added our first direct DSP connection with MediaMath and officially launched our Data Exchange business. 

Affiperf by Havas Media, one of the largest trading desks in the region, chose our technology to become their official Data Management Platform and prefered Data Exchange partner. 

Joined the Network Advertising Initiative as part of our commitment to securing all customer data and assuring their privacy is always in the forefront.

 

2017

Partnered with Drawbridge to create the most comprehensive Cross Device graph in LATAM, allowing our customers to de anonymize cookies and device IDs to actual people.

Launched our Identity Resolution product, to help brands close the gap between online and offline customer data and onboard their CRM databases to activate them in programmatic buys.

 

2018

Launched our new and renewed DMP product, that integrates more data sources with more activation channels.

Partnered with Equifax, the largest credit bureau in America, to bring deterministic income and banking data to our audiences and create an unparalleled offering for brands across the continent.

Partnered with Global Data Bank, the premier First-Party Data solution in Brazil, to extend our offering to more brands in more markets and improve our audience data for all.

More coming...

 
 

Founded in 2014

Based in Buenos Aires, Argentina, we founded Retargetly because we were marketers – and we’ve faced the lack of data-driven solutions.

100% Self-Owned Tech

We developed our own technology on top of the latest Big Data and infrastructure technologies.

Over 1 billion users a month

We track, analyze and categorize more than 20 billion events a month, by partnering with strategic premium Data Providers.

Digital Experts

Our team is formed by Digital Natives with solid experience in the Online Advertising Industry.

Improve KPIs up to 20x

We’ve seen lifts up to 20x in CTR and CR for specific clients using specific segments.

Data driven marketing

We truly believe in the power of data. We love to test, learn and share best practices with our clients and partners.

 

Some of the companies we’re proud to work with