Monthly Archives: July 2016

mitos-y-realidades

Desmintiendo 5 Mitos sobre la Compra Programática

By | Uncategorized | No Comments

La compra programática se instala cada vez con más fuerza en el mundo de la publicidad digital. Cada año vemos el gasto publicitario programático aumentar significativamente: para finales del 2015 un estudio de Magna Global estimaba que éste superaba los 14 mil millones de dólares en el 2015 a nivel global, y se espera que para el 2019 se alcancen los 36,8 mil millones de dólares. Read More

data-solutions-publishers

3 Tools to Help Publishers Power their Data and Boost their Revenue

By | Uncategorized | No Comments

Audience Data offers powerful tools to publishers looking to boost their ad revenue. Here’s a comprehensive guide to some of the most popular data-driven solutions for publishers.

Global Digital Ad spending is undeniably on the rise: the Interactive Advertising Bureau (IAB) estimates the US digital ad spending reached 59.6 billion dollars in 2015, a number bound to attain records by 2020. Publishers own the key to getting the most out of it: data. Here are three tools that will help publishers monetize their data and highly boost their ad revenue. Read More