Monthly Archives: April 2016

Retargetly’s 5 Programmatic Trends to watch in 2016

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Retargetly’s co-founder Paula Ambrogi represented the company during the world’s largest programmatic advertising event: Programmatic I/O. The two day agenda included talks and workshops that explored the current panorama of programmatic advertising.

At Retargetly we thought about seizing this occasion to take an in-depth look at the programmatic ad landscape worldwide looking to highlight what we believe will be this year’s game changing trends. Programmatic is under constant evolution, as well as its ecosystem. Who will be the lead actor this year? What are the challenges programmatic has to beat in 2016? Let’s take a closer look at the five biggest perspectives.

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Programmatic:IO

En Abril 2016, Retargetly asistirá a Programmatic I/O en San Francisco

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El próximo mes, Paula Ambrogi, co-fundadora de Retargetly asistirá al evento sobre publicidad programática más importante del mundo : Programmatic I/O. Este evento semestral organizado por AdExchanger – una compañía de medios enfocada en marketing digital y de datos se llevará a cabo los días 13 y 14 de abril en San Francisco.

El equipo de Retargetly busca innovar. Por esta razón aspiramos a involucrarnos con los nuevos desarrollos tecnológicos ligados al ecosistema programático y a familiarizarnos con las buenas prácticas de la industria” dijo Paula Ambrogi. Read More

Infografía: El efecto de los Adblockers en el mundo

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Los ad blockers se han convertido en un desafío mayor para Publishers. Se estima, a escala global, que la pérdida de ingresos publicitarios a causa del uso de ad blockers es cercana a los U$ 22 billones. La amenaza se ha agravado en los últimos 12 meses ya que el uso de estos ha crecido en un 41%.

Latinoamerica no escapa de este fenómeno. Retargetly presenta sus data sobre el tema en una infografía que revela el estado actual de la problemática causada por los ad blockers en el mundo, haciendo énfasis en a region latinoamericana. Se estima que 9,54 de los usuarios en a region hacen uso de ad blockers. Read More

Programmatic:IO

April 2016: Retargetly is attending Programmatic I/O in San Francisco

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This month, Paula Ambrogi Retargetly’s co-founder will attend the world’s largest event focused on programmatic advertising, Programmatic I/O. This biannual event held by AdExchanger – an integrated media company devoted to the data-driven, digital marketing space – will take place  April 13th and 14th in San Francisco.

“Retargetly’s team is pursuing innovation. This is why we always seek to get involved in new tech developments linked to the programmatic ecosystem and acquainted with the industry’s best practices.” Paula Ambrogi said. Read More