Retargetly’s co-founder Paula Ambrogi represented the company during the world’s largest programmatic advertising event: Programmatic I/O. The two day agenda included talks and workshops that explored the current panorama of programmatic advertising.
At Retargetly we thought about seizing this occasion to take an in-depth look at the programmatic ad landscape worldwide looking to highlight what we believe will be this year’s game changing trends. Programmatic is under constant evolution, as well as its ecosystem. Who will be the lead actor this year? What are the challenges programmatic has to beat in 2016? Let’s take a closer look at the five biggest perspectives.