Publishers such as es Vuenoz are embracing data-driven technology these days. Today we’d like to analyze one of Vuenoz success stories, hoping to illustrate how data can help Publishers see their online ad revenue grow.
Vuenoz – Argentina’s most visited events guide online – ran a campaign in September and October 2015 for a major gum brand in LatAm. The campaign, launched in the Publisher’s website (www.vuenoz.com) under both skin and takeover formats for mobile & desktop displays, was one of the digital pillars of a high impact nationwide media campaign. Read More