Monthly Archives: July 2015

Understanding the Programmatic Buying Ecosystem

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Data technologies have turned the online advertising universe into a multiple channel ecosystem that is in constant evolution. Understanding its organization and dynamic is easier than it seems. Retargetly wants to guide you through it.

Advertising has always worked on a two-party basis: Advertiser and Publisher. The first one represents a company that wants to advertise on the web. The second ones are websites with a lot of traffic, which monetize their ad spaces through advertising. The Advertiser will purchase ad spaces from the Publisher. Easy, right?

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