If you’re familiar with the digital marketing world, you have probably heard about the term Big Data. But what exactly is Big Data? How do we define it?
According to IBM, everyday we create 2.5 quintillion bytes of varied types of data, coming from both online and offline 1st and 3rd party sources. The volume of data is increasing exponentially. This massive quantity of information offers insight that can help businesses tackle their marketing strategies more efficiently, increasing customer engagement and adding more value to their interactions. This way, data-driven marketing is full of potential opportunities for publishers, agencies and marketers to boost their business.